Ubud located in the upland, 200 meters above sea level, central of Bali and it is a major and well-known arts and culture centre. Ubud historically was an important area as a source of medicinal herbs and plants known in Bahasa as Ubad (means medicine). Apart from arts and culture, Ubud is also well-known for its beautiful landscape, dense forest, rice terrace / paddy fields, rivers, amazing architectural and finger licking traditional food to international fine dining. Many tourists travel to Ubud from the coast (Kuta) area just to enjoy the food, view or activities in Ubud. There are many popular activities that can only be found in Ubud such as White Water Rafting, Elephant Ride, ATV Ride, Yoga and Spa.